The 75-page guide serves founders navigating their first raise, often without access to deep networks, accelerators, or prior fundraising experience. 

According to a statement from the company, the resource also covers important topics such as: how to decide whether to raise funding by understanding the realities and trade-offs of venture capital; myths and misconceptions that too often derail early conversations with investors; and how to balance local realities with global expectations, manage Africa’s perceived risk, and tell stories that resonate across geographies without losing authenticity.

The guide also provides toolkits, templates, and checklists, practical resources that founders can adapt directly to their own fundraising journeys.

Launched in 2022, Madica is an Africa-focused pre-seed investment program empowering underrepresented and underfunded mission-driven founders on the continent. The sector-agnostic platform, affiliated with Flourish Ventures, aims to empower entrepreneurs by providing funding and democratizing access to world-class company-building support.